Traffic jumped at this small class blog recently, mostly because of a post I tagged with “Google ads.”
More details at Leslie Wilkinson’s class blog, including WordPress screenshots. Many thanks to her for helping me figure out what the heck was going on. And more details and visuals at Innovate This, our shared work blog. As traditional media looks for answers, we need to find ways to use new tools just as we would hone our skills in writing headlines.
Much has been written about the value of “microcontent,” including great tips from Jakob Nielsen. and an ode to fait divers from McClatchy’s Howard Weaver. Tags and headlines both fall into that category (or tag?) and help us all find order.