Thousands marched in Montpellier, France, this weekend to protest pension law changes. My daughter was there studying abroad, camera in hand, but a bit stumped about whether her images had commercial value and how she could share her images with possible paying clients. She uses Tumblr and sometimes Facebook to share images with family and friends, but this case was different and she was seeking a broader audience.
We now have the capabilities to share images from around the world, while traditional news organizations have fewer staffers capturing images. Thousands of students are studying abroad, gathering thousands of images, but knowing how to get that work seen and possibly bought is still tricky. Establishing connections and getting good work found remains as hard as it ever was, and perhaps even harder with information overload.
Quick phone images can be shared immediately with the world through services like Twitpic, but controls on use and the ability to caption and tag well are limited. Sharing on Facebook can be fast too, but the terms of service can disturb anyone who wants to maintain control of their images.
To start, here are a few steps that will prove valuable for anyone who finds themselves amid news events with camera in hand. I’d love more tips, corrections or alternative advice from others who have found themselves in similar situations.
First, understand that speed is crucial. If it’s a big news events, its primary value comes in the first few hours after an event. Share quickly.
Be brutal in self editing your work, only adding three to five of your photos from an event, mix of vertical and horizontal. Be brutal in length and quality of videos. Upload speeds can be slow; make sure size is large enough for print but not so large it makes upload time unbearable:
Resolution: minimum of 200 pixels/inch, 300 pixels/inch is better
Pixel dimensions: width of at least 1000 pixels, up to about 1600 pixels
If you think you have enough quality photos for a slideshow, you can upload more photos: 10 to 15. Flickr can make an automatic slideshow and give you a link to it that you can share. But keep in mind that each of those photos needs an accurate, unique caption, and that’s likely to take much of your time.
Captions must include who, what, when, where, maybe why, maybe how much. If the photos are taken in public places, groups of five or more people don’t require individual identification. If fewer than five people are in the photo, get names. If it’s a news event and you can’t get names, you can still upload the photo, but it might not get used. Be honest about what you don’t know. Photos taken on private property are a different matter: Did you have permission to be there? Did the people in the photos give permission? Then you’re covered. Otherwise, legal issues could get sticky.
Include your name and e-mail (a real e-mail that you will check for any questions or queries later) in the caption information. It should be an e-mail that you’re OK with being public and that you do check. If it’s an e-mail address that’s almost not functional because it’s too overloaded, use some other method of contact: public, permanent phone number, unique Facebook name, something that will find you.
Doublecheck the licensing of the photo after upload to make sure it’s some rights reserved, with noncommercial use. With that license, people who want to use it commercially should contact you and offer to pay. You could also mark it “All rights reserved.” People can still offer to pay for it, but it won’t get reused by noncommercial sites.
Consider using social media to link to that Flickr account to get the word out.
Ahead of time:
Check the default licensing on your account for noncommercial use or all rights reserved.
Check your contact settings to make sure people can get in touch with you.
Have a Flickr account, either free or pro, spend some time becoming familiar with it, check settings such as the “license through Getty” setting and remember how to sign in to it.
More ideas? Let me know.