Monthly Archives: March 2008

Mark up stuff for the thing

Matt Waite at Wired Journalists relayed a memorable quote from the recent Atlanta 3G conference, from Mitch Gelman, senior vice president and executive producer at

“We put stuff on the thing.”

In other words, it doesn’t matter what stuff, and it doesn’t matter what thing.
For the web, CSS enables that work with standards-based markup.
What if we did that for print media as well? Many news organizations have moved that way, with standard tags or markup to be shared eventually among different publications. Those tags are defined by function, not typography.
What if we took it to another level, with markup that said, “I want to do something here. I’m just not sure what, or I want it to be different in different places. I’ll use another tool or script to define that later.”
That’s what CSS can do, at places like CSS Zen Garden. Surely we can figure out a way to do that for print.