“People want to slice information for local cultures; this means that the local cultures need to be able to do the slicing rather than rely on institutions that are more likely to create universal organization schemas. No organization has the diversity necessary to build all of the different glocalized systems that people desire.”
danah boyd, 2005
It started with #tacos and #pbr08.
Charlotte people on Twitter early used hashtags, those words preceded by the # mark, to make jokes and organize drinking parties.
It evolved into #snOMG, a snow event in pre-Oprah 2009.
Now Dan Conover and others in Charleston have shown a way forward, a way to filter the noise of Twitter, from the beginning of the message, enabling better manual search and better search on clients like Tweetie and HootSuite. It’s a folksonomy, or agreed-upon naming convention for tags, which helps people find and share specific information. In this case, keeping it local is key.
Don’t let “folksonomy” scare you. It just means keywords that a community chooses. Charlotte already has #charlotte, used in at least one RSS feed on a commercial website for tweets from Charlotte. It used #cltgas during a shortage in the fall of 2008, borrowing from Atlanta, which invented #atlgas and, most recently, #atlflood.
Charlotte also has #cltcc for the city council, although perhaps it’s sometimes overused by some candidates running for election. It was documented by Brandon Uttley on what the hashtag.
Of course, Twitter itself is working to enhance filtering, creating lists, in which people will be able to group sources together.
Even so, power remains in shared, collaborative keywords, first developed on Twitter during the San Diego fires of 2007 and popularized after a post by Chris Messina.
Conover’s story shows that a filtering method is available now, controllable in a shared way by individuals. He told the tale at Columbia’s Social Media Club on Thursday about a hashtag summit, in which local media representatives and bloggers met at a bar and agreed upon basic hashtags for the Charleston area. And they discussed principles, like uniform length (short) and amount of total tags.
As of Friday night, the basic tag, #chs, has been used in 722 tweets, with 242 contributors, for an average of 103.1 tweets per day, in the past week.
Conover made it sound so simple, but I suspect it was more like herding cats, in a day when many people are seizing branding opportunities in social media. Getting competing media to agree on using standard hashtags isn’t necessarily easy. Conover and others in Charleston deserve credit for a strong example of cooperation.
“During the boom, there was a rush to get everything and everyone online. It was about creating a global village. Yet, packing everyone into the town square is utter chaos. People have different needs, different goals. People manipulate given structures to meet their desires. We are faced with a digital environment that has collective values. Nowhere is this more noticeable than in search. For example, is there a best result to the query “breasts”? It’s all about context, right?”
danah boyd, 2005
Conover said cities like Louisville, Ky., and Vancouver have adopted similar practices since Charleston’s effort. And in Charleston, “even the police use it,” he said at the social media summit. On the panel with Conover, discussing the future of journalism and social media, was Charlotte’s Jeff Elder, who took this video afterward of Conover explaining Charleston’s efforts.
And in Asheville, Jeff Fobes of The Mountain Express announced a change on Oct. 7 from branded #mxnow tags to community centered #avl tags. The Mountain Express is a weekly paper that embraced hashtags early on its website, allowing community members to tweet information and have it appear on the site easily.
To be effective, the hashtags need to be well-known, documented, shared and short. Getting buy-in from others also seems to require a bottom-up, collaborative approach. So, to get things rolling, I’ve added to Uttley’s documentation of the #cltcc tag on what the hashtag, borrowing liberally from Charleston.
Here are Charlotte’s proposed tags, many of which are already in widespread use but weren’t necessarily documented previously:
- #clt A short general tag for Charlotte. It’s been around awhile and echoes the airport code. Use of it doesn’t mean #charlotte goes away, especially if RSS feeds have been built on the longer tag. But it’s a suggestion for a shorter, standard tag that already gets used fairly often, going forward.
- #cltvote A tag for tweets about voting and elections in Charlotte.
- #cltwx Proposed tag for tweets about Charlotte weather. Local TV weather guy @wxbrad is promoting the use of the tag #severeweather, but #cltwx is consistent with others’ use, could provide more geo-specific information and be shorter.
- #cltbrkg Proposed tag for Charlotte breaking news, copying Charleston’s similar tag.
- #clttrfk Proposed tag for Charlotte traffic.
- #clteats Proposed tag for food and drink in Charlotte.
- #cltdeal Proposed tag for deals in Charlotte.
- #cltbiz Proposed tag for business news in Charlotte.
Remember, what the hashtag is a wiki, so if you think that list excludes a tag you want to see, you can add it yourself. In addition, you can edit existing entries. Certainly it seems Charlotte needs a documented school board tag, and it would be great to create #cltneeds to help with efforts like Mission Possible. I suspect we need to add tags for Ballantyne, Plaza Midwood, the Eastside, Uptown, etc.
Of course, the shorter the tag, the more room you have for your tweet or other tags. At the same time, the shorter the tag, the more likely it will conflict with someone else’s use.
Specifically, #clt appears to be used in India as well. What the hashtag makes a graph of the number of times the tag is used and who’s using it, so the wiki can be used for data analysis and conflict resolution as well as documentation. And sometimes collisions happen: #cbj apparently stands for the Columbus (Ohio) Blue Jackets as well as the Charlotte Business Journal. But that’s why a wiki matters: It can help sort out conflicts.
Few of these tags should be static; our world is constantly changing. We can at least begin. If you want to talk more, I plan to be at BarCamp Charlotte on Oct. 17.
“It’s important to realize that Web2.0 is not a given – it is possible to f*** it up, especially if power and control get in the way.”
danah boyd, 2005
Further reading: danah boyd.