J-Lab advice, worth repeating

“News organizations that think citizens will freely contribute to their citizen journalism pages need to think again. While citizen journalism may well be a new form of volunteerism – something baby boomers do when they finish coaching their kids’ baseball teams – it’s a fragile dynamic. There must be a high degree of equilibrium, a balance between the giving and the getting, in these initiatives. Money is not the only motivator.”

–Jan Schaffer, executive director of J-Lab

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One response to “J-Lab advice, worth repeating

  1. Pingback: Nothing will work, but everything might « Global Vue

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