Today’s focus: sustainability.
The best: Cognitive Daily, a blog about cognitive psychology from a couple in Davidson. The academic focus is refreshing. The blog has a high-quality institutional ad from Dow Chemical, plus contribution boxes and links to a network of science blogs that support each other. You could question the ethics of taking money from Dow, but this blog’s ability to sustain itself with quality information over time is amazing. It has two authors, which helps, plus a network of other blogs to increase traffic and provide further content and support. Great site, great network.
The worst: Don’t back down. This Charlotte area blog seems to be an exercise in seeing how many Google line ads can be squeezed into a small basic Blogger template. Design is sad. Lots of wasted space on either side of the template, and then the Google ads dominate the top of the blog, providing readers with a shopper-type atmosphere from which they’ll likely click quickly away. The post is a history lesson on Columbus Day — not unique information, but merely a vehicle, it appears, for the ads. Sustainability relies on quality, unique content, with a sponsor that provides more than the pennies that liner Google ads provide.