Ed Wasserman, Knight professor of journalism at Washington and Lee, wrote a column in The Miami Herald examining the ideas bubbling up on how to pay for journalism. He suggests one solution: A pay-as-you-go system with tiny fees for what you read online.
Problem is, information online these days has a tendency to escape from its original source, and new ways of reading and aggregating surface every week. Protecting one’s content from others online could require huge overhead (lawyers and money).
Wasserman also eyes longingly the idea of public subsidies or the BBC method of funding. He says:
“The knee-jerk notion that the First Amendment forbids public support rests on a misreading of our own history of media subsidies, from creation of the postal system to invention of the Internet. Mechanisms could be devised to make funding automatic — fees tacked onto Internet hookup charges, for instance, like the license fees on TV sets that British viewers pay to support their BBC — and insulate news producers from political meddling.”
That model has problems too, such as large BBC taxicab bills and a reluctance to open up the books to the public. Reminds me of the old stories about reporters who accumulated tons of parking tickets until the “bean counters” at work refused to pay for the tickets anymore.
Concerns about public funding don’t just include government meddling in the journalism, but rather the possibility that the journalism organizations could become more like parts of some governments: bloated, opaque and inefficient.
Update 1/12/08: Wasserman’s original column is no longer easily available online. So another quote from him, via Greg Lynch, to flesh out Wasserman’s idea:
“Maybe the solution isn’t to escape the market, but to empower it. Modern computing offers unparalleled capacities to track and calculate. Imagine a vast menu of news and commentary offered to you ad-free for pennies per item, the charges micro-billed, added up and presented like a utility bill at month’s end. The money that journalism providers got would depend on their audience.”

7 responses so far ↓
How to keep eating and doing journalism « Global Vue // May 17, 2008 at 4:27 pm |
[...] in The Miami Herald. His plan, micropayments for journalism, has some big holes. Read more about it here. And Leonard Witt down in Georgia has his own interesting, and perhaps more sustainable, ideas [...]
Penny for his thoughts « BuzzMachine // January 12, 2009 at 8:49 am |
[...] wishing for micropayments, believe me, I can go elsewhere and find plenty more columns and blog posts just like it. And even if Carr had a unique idea here, the essence of it—without guitar [...]
Would you pay for news online? « Virtualjournalist // January 12, 2009 at 6:27 pm |
[...] wishing for micropayments, believe me, I can go elsewhere and find plenty more columns and blog posts just like [...]
greglinch // January 14, 2009 at 11:48 am |
Thanks for the link! Quick clarification, my last name is spelled with an “i.”
Finance Geek » What Would Jeff Jarvis Do? // February 17, 2009 at 8:59 am |
[...] for newspaper articles], believe me, I can go elsewhere and find plenty more columns and blog posts just like it. And even if Carr had a unique idea here, the essence of it—without guitar [...]
What would Jeff Jarvis do? | The Evolving Newsroom // February 21, 2009 at 5:09 pm |
[...] for newspaper articles], believe me, I can go elsewhere and find plenty more columns and blog posts just like it. And even if Carr had a unique idea here, the essence of it—without guitar [...]
Nothing will work, but everything might « Global Vue // June 14, 2009 at 7:27 pm |
[...] reading: Paying for News. J-Lab advice, worth repeating. A New Deal for journalism. Should we tax to pay for journalism? How to keep eating and doing [...]