Entries from January 2008
January 15, 2008 · 1 Comment
Just a quick note flagging a new place for ideas on how to make money with journalism:
Journalism Enterprise, a spinoff of the Online Journalism Blog from the UK, has launched.
On its About page, it says it’s a shared blog that “reviews websites that are attempting to make money from journalism in the new media age. That may be a mainstream organisation launching a new media spin-off, an internet startup looking to make millions, a non-profit news venture, or an entrepreneur setting up a solo project. In short, if they’re trying to make money from journalism – or launching a journalism project – we’ll cover it.”
They do nonprofits too, and are seeking helpers. See details at the Online Journalism Blog from the UK.
So while I’m dumping links, check out a post by Mark Glaser at MediaShift updating local online news efforts. One of the most intriguing sites comes from the comments: RVA News, an aggregator of local blogs in the Richmond area.
One more order of business: The Center for Citizen Media has a comprehensive survey of online advertising tools, by Ryan McGrady. It almost serves as a how-to document.
Categories: Media business
Tagged: journalism, media, online journalism blog

An update and an idea from MinnPost:
Two people interviewed Joel Kramer of MinnPost in December. MinnPost is a nonprofit online newspaper startup that launched in late fall.
The most interesting idea from the interviews, I found, was creating Partners in Print, described by Kramer as “organizations that agree to print at least 10 copies a day of MinnPost in print and distribute them free to customers and/or employees.” In the Dec. 11 interview with Dave Kaufman, Kramer said Minnpost had 10 partners. Less than a month later, the website lists 54 partners, including coffee shops and government and academic institutions.
The print version is designed for eight 8.5 x 11 pages, in newspaper format, using InDesign, and available through the website in .pdf format in black and white or color. If a partner agrees to print more than 250 copies, the partner gets a message on the front page. All partners get their names on the website. I’d go a step further, and give them free, unobtrusive (read: not pop-up), well-designed display ads on the site.
The Dec. 4 interview with Kramer, from Bob Ingrassia at the State of Local, deals mostly in numbers. An interesting Kramer quote: “Biggest surprise is how many people are reading the site on the weekend – more than 8,000 page views almost every weekend day, even though we’re not publishing new content on the weekend. I guess busy people are using the weekend to catch up on all the stories we published during the week.”
Sidenote: Early East Coast time after the Iowa caucuses, MinnPost’s lead political story was an analysis saying McCain was still hopeful. If site editors decided they would not try to compete with live caucus coverage, perhaps a link to live quality coverage elsewhere would have been useful for readers.
More background on MinnPost:
At Global Vue.
At Content Bridges by Ken Doctor.
At MinnPost’s “About” page.
Categories: Media business · Politics
Tagged: Joel Kramer, journalism, media, MinnPost, Partners in Print, reverse publishing